Why “Addictive” Gameplay Should Never Be The Goal

If I said you could make a learning game with addictive gameplay that keeps learners engaged for hours at a time, how would you feel? Does it pique your interest? It’s undeniably appealing, maybe even a little thrilling—the idea that your learning material could be as compelling a bid for attention as the digital distraction de jour! If you feel it’s too good to be true, is there still a quiet part of you that wishes it was?

 


We live in a time and culture that moralizes productivity and commodifies attention spans.



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