Why the AWS Imagine Conference is a Must-Attend for School Leaders

I remember when I got my first Blackberry phone in 2007. Things sure have changed a great deal since then. The pace of change in our world is relentless, and education is no exception. As leaders, we are constantly tasked with preparing learners for a future that is volatile, uncertain, and complex. I share the following in Disruptive Thinking in Our Classrooms:

“To prepare students for the present and future they need to become disruptive thinkers where they can replace conventional ideas with innovative solutions to authentic problems.”

Sticking to the status quo is no longer a viable strategy; it’s a recipe for irrelevance. The real question we must ask ourselves is not if we should innovate, but how we can do so effectively to create future-ready schools in a cloud-based world? That’s why I’m urging every forward-thinking leader to attend the AWS Imagine Conference in Chicago July 29-20, 2025. Best of all, it’s FREE! Below are some important facts:

  • The event will be in-person, in Chicago. 
  • There is no cost to attend. 
  • Registrations must be made with a business email (i.e. .edu, .gov, or .org). 
  • You can register to attend HERE.

I am grateful that AWS partnered with me on this sponsored post to share about this game-changing event. 

This isn’t just another tech conference. It’s a critical gathering for leaders focused on the strategic work of genuine transformation. One of the core themes, “future-proof your organization,” gets to the heart of what we do. This is about more than just buying new devices; it’s about fundamentally rethinking our operating models. Researchers define digital transformation as a holistic process that involves changes to an organization’s core, its processes, and its service models, all triggered by new technology (Mergel et al., 2019). The Imagine Conference provides a roadmap for this deep, structural work, moving beyond buzzwords to showcase real-world strategies from public sector and education leaders who are successfully navigating this path.

However, the most powerful technology is useless if it isn’t embraced by the people it’s meant to serve, something I address in great detail in Digital Leadership. The best-laid plans for innovation often fail at the human level. This is why the conference’s focus on aligning people, processes, and cloud-based technology is so vital. It acknowledges a truth I’ve seen throughout my career: successful implementation hinges on embracement. Research on digital acceptance consistently shows that for any new tool to be adopted, users must perceive it as both useful and easy to use (Al-Emran et al., 2018). The sessions and hands-on demos at Imagine are designed to help us lead this change, providing the insights needed to create a culture where innovation is not just mandated, but welcomed.

Ultimately, leading this shift is our greatest challenge. Meaningful educational change is a complex, dynamic process that requires more than a vision; it requires a deep understanding of the mechanics of implementation and the culture of schools (Fullan, 2007). The AWS Imagine Conference is an unparalleled opportunity to connect with peers, learn from experts, and gain the practical knowledge needed to lead this charge effectively, especially when it comes to cloud-based technology. It’s where we can move from abstract ideas to concrete action plans.

If you are serious about leading change that matters, this is an event you can’t afford to miss. Connect there and work together to build the future of learning for all students. 

Learn more about the event HERE.

Al-Emran, M., Mezhuyev, V., & Kamaludin, A. (2018). Students’ perceptions of using m-learning for knowledge sharing: A structural equation modeling approach. Knowledge Management & E-Learning: An International Journal, 10(3), 263–279.

Fullan, M. (2007). The new meaning of educational change. Teachers College Press.

Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results from expert interviews. Government Information Quarterly, 36(4), 101385.

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